We already build and run the growth engine for a coastal painting crew. Ads that reach homeowners actually planning a repaint, a site built to book site visits, and follow-up designed to reach them first rather than third.
Painting is a heavily quoted trade. A homeowner repainting a four-bedroom house will get three or four quotes, and in our experience the job goes to whoever turned up first, seemed most organised, and followed up without being chased.
Which means the job is usually lost before the price is even discussed. If you get to an enquiry two days later, you are quoting against someone who already walked the house, built some rapport and set the expectations you now have to argue against.
The second problem is the quality of the enquiry. Painting attracts price shoppers, because on paper it looks like a commodity. Without anything in the funnel to separate a homeowner planning a full exterior repaint from someone wanting a bedroom done cash-in-hand, you spend your evenings writing quotes that were never going to land.
Interior and exterior campaigns on Meta and Google, targeted at the suburbs you actually want to work in and written around what triggers a repaint: a sale, a renovation, sun damage, or a house that has not been touched in fifteen years.
Painting sells on before-and-afters, so that is what we build the page around. Fast, credible, built on your real work, with one job: getting a site visit booked.
"Painters near me" is high-intent and it is where the better-paying work looks first. We work on your Google Business Profile and the local rankings that put you in the map pack.
Instant text acknowledgement, a booking link while they are still on their phone, and a sequence that keeps going if they go quiet. It is the least glamorous part of the build and the part we would fix first.
| Average repaint | $6,000–$18,000 | Full interior or exterior on a family home |
| Jobs for $300K | 20–50 | Depending on your mix of interior and exterior |
| Leads a month | 8–15 | Assuming a realistic close rate on qualified enquiries |
Run your own numbers rather than ours: your average repaint value and your close rate move this more than anything we do. Kevin will work through it with you on the call and tell you if it does not stack up.
Yes, though they need different campaigns. Residential repaints are driven by homeowner triggers and respond well to Meta, Google Ads and local search. Commercial and strata work is a longer relationship sell with different targeting. Tell us your mix on the call and we will say which is worth leading with.
Then more leads is the wrong purchase and we will say so. That is usually either a follow-up speed problem or a qualification problem, and both are fixable inside the funnel. It is worth reading why leads do not answer the phone before you spend anything.
Qualifying questions before the booking, and copy that sets a standard rather than competing on being cheapest. You will still get some, but the point is that they stop reaching your calendar.
Read the full FAQ → covering what it costs, whether you are locked in, and who owns your accounts and leads.
We will look at where your next customers should be coming from and what is standing in the way. If it is not worth doing, you will hear that instead of a pitch.