About LVRG

Built by Someone Who Only Works With Tradies

The person who vets your business is the person who builds your funnel and runs your campaign. No account managers. No juniors. No outsourcing.

The Story

Why LVRG Exists

LVRG started because every agency we saw was overpromising tradies and underdelivering. Big retainers, vague reports, and a revolving door of account managers who had never set foot on a job site. Tradies were paying thousands a month and getting nothing but a handful of tyre-kickers dumped into their inbox.

So we built something different. LVRG works exclusively with project-based Australian trades: renovators, concreters, landscapers, builders, tilers, plumbers, and electricians. That is it. No cafes. No dentists. No e-commerce brands. Just tradies who do high-value project work.

This is not a generalist agency dabbling in trades on the side. Every funnel, every ad, every piece of copy is engineered specifically for tradies who quote on projects worth $5K to $200K and above. The language, the offers, the qualification process. All of it is built around how homeowners actually find and choose a tradie.

We build the full engine: Meta ads, landing page, CRM automations, lead qualification. Not just "running ads" and dumping unqualified names into an inbox. The system pre-qualifies every lead before they land on your calendar, so you are quoting homeowners who are ready to move, not chasing people who are just shopping around.

The LVRG Approach

Full Funnel Ownership

Ads, landing page, CRM, lead qualification. The whole system, not just one piece. You get a complete lead generation engine that works together, so nothing falls through the cracks between your ads and your calendar.

Campaign Reporting

We report on qualified enquiries, quotes and booked work. You can see how your campaigns perform and where enquiries turn into jobs.

Suburb Exclusivity

One client per suburb per trade. Your territory is yours. You will never compete against another LVRG client down the road for the same homeowners in the same area.

In Writing

What We Commit To, and What We Will Not Do

Anyone can say they are different. These are the specific, checkable terms we operate on, all of them published on the FAQ and in our terms of service before you sign anything.

We commit to

  • A bespoke scope built around your business, with the level of care agreed in writing before you start.
  • Ad spend on your account and your card, so you can verify every dollar and keep the history.
  • Month to month, with 30 days notice either side. No lock-in.
  • One client per suburb per trade, for as long as you are with us.
  • Reporting on qualified leads, cost per booked lead and booked work in dollars. Nothing you cannot trace to your calendar.
  • Telling you no. If your suburb is taken or the numbers do not stack up, you hear it on the first call.

We will not

  • Take a second client in your trade and suburb, however good the offer.
  • Report impressions, reach or engagement and call them results.
  • Hand you to an account manager after the sales call. Whoever builds it runs it.
  • Push a channel because it suits us. If local search is the better play for you than paid ads, or the reverse, that is what we will say.
  • Buy, resell or share leads. Every enquiry comes from your own ad account, exclusively to you.
  • Publish a testimonial nobody gave us, or a client name we have not been given permission to use.
  • Take you on if your average job is under $5,000. The arithmetic does not work and we will show you why.

Working Portfolio

Ready to Talk?

LVRG takes one client per suburb per trade. Tell us where you work and we will call you back.

Request a call back

45-minute call with LVRG. No obligation.