Campaigns built for both states
Always-on campaigns on Meta and Google for restoration, replacement and leak repair, plus the ability to scale hard into a weather event without starting from scratch when demand spikes.
For Australian roofing businesses
Roof work worth turning up for.
We already build and run the growth engine for a roofing and carpentry crew. Campaigns that find homeowners with a real roof problem, a site that makes you the safe choice, and follow-up fast enough to matter when water is coming in.
The problem
Roofing demand arrives in spikes, and disappears just as fast.
Roofing runs on the weather. A hailstorm or a wet fortnight and the phone will not stop. Six quiet weeks later you are wondering where everyone went. Most roofers ride that wave rather than build anything that flattens it.
The spikes are also the most competitive moment to be advertising. Every roofer in the city is bidding on the same searches in the same week, so the cost of a click goes up exactly when you most want the work, and the homeowner is ringing five numbers rather than one.
Then there is trust. A roof is a significant spend on something the homeowner cannot inspect and does not understand, and the industry has a reputation problem thanks to storm-chasers. If your online presence does not make you look established and accountable, you lose to whoever does, even at a higher price.
What we build
Four parts, and they only work together.
A site that answers the trust question
Licensing, insurance, warranty, real completed jobs and clear process. A roofing site's job is to make you the obvious safe choice before you have spoken.
Local search
Roof leaks are searched, not scrolled. We work on the local rankings and Google Business Profile that catch high-intent "roof repair near me" demand you are not paying per click for.
Follow-up that matches the urgency
Someone with water coming through a ceiling will ring the next number in about ten minutes. Instant acknowledgement and a booking link are there to give them a reason to stop dialling.
The maths
What a roofer needs to hit an extra $500K
| Average job | $8,000–$35,000 | Repairs at the low end, full replacement at the top |
| Jobs for $500K | 15–60 | Driven almost entirely by your repair-to-replacement mix |
| Leads a month | 10–20 | Repair enquiries close quickly, so volume carries this more than job size |
These are illustrative figures, and the spread is unusually wide, because a gutter repair and a full re-roof are not the same business. Bring your actual mix to the call and the numbers get a lot more useful.
Common questions
What roofers ask us.
Can you scale up when a storm hits?
That is exactly why the campaigns are built to stay on. An account with existing history and data can absorb a budget increase without going back to square one on targeting and creative. Building from nothing during a demand spike is the expensive way to do it.
Is it worth advertising in the quiet months?
Usually yes, and the quiet months are where we think most roofers leave money on the table. Ad space is cheaper when your competitors have pulled back, and restoration and preventative work can be sold year-round to homeowners who are not in an emergency and are far less price-driven.
We do insurance work. Does that change anything?
It changes the messaging and the qualification, because an insurance job and a private-pay job are different conversations with different timelines. Worth raising early so the funnel separates them rather than lumping them together.
Read the full FAQ → covering what it costs, whether you are locked in, and who owns your accounts and leads.
Next step
Twenty minutes, and a straight answer.
We will look at where your next customers should be coming from and what is standing in the way. If it is not worth doing, you will hear that instead of a pitch.