Suburb-level campaigns
Meta and Google campaigns tuned to the areas you actually service, and able to lift in a suburb where break-ins have spiked. Which suburb you are visible in does most of the work here.
For Australian security installers
CCTV enquiries while they still care.
Security is bought on a short fuse. Something happens on the street and a homeowner goes from never thinking about cameras to wanting quotes that afternoon. The whole job of the engine is to be in front of them during that window.
The problem
The window on a security enquiry closes quickly.
Nobody wakes up wanting security cameras. They want them because their neighbour's car got broken into, a package went missing, or something happened three streets away. That is a genuine emotional spike, and it decays within about a week.
So this trade rewards two things above all: being visible in the right suburb at the right moment, and responding fast enough to catch someone while they still feel the urgency. A callback three days later reaches a homeowner who has calmed down and decided to think about it next year.
The other problem is that the market is split between a $400 hardware-store kit and a properly installed, warrantied system. If your presence does not make that difference obvious, you spend your time being compared on price against something that is not the same product, and losing.
What we build
Four parts, and they only work together.
A site that justifies the price
Real installs, real camera footage quality, the difference between what you fit and a DIY kit, plus warranty and support. That is what stops the price comparison before it starts.
Local search
"Security cameras installed near me" is exactly the kind of high-intent local search that pays back for years once you rank. We build the Google Business Profile and local presence to hold it.
Follow-up inside the window
Instant text and a booking link so a homeowner who has just been spooked can lock in a time before the feeling fades. In this trade, a slow callback is usually what loses the job.
The maths
What a security installer needs to hit an extra $250K
| Residential system | $1,500–$6,000 | Four to eight cameras, installed and configured |
| Commercial system | $6,000–$25,000+ | Multi-site, access control, monitoring |
| Leads a month | 10–25 | Volume trade; commercial shifts this a long way down |
Commercial work changes this picture completely: a handful of business contracts can outweigh a year of residential installs. If you can service both, that is usually where we would push first.
Common questions
What security camera installers ask us.
Do you cover alarms and access control too, or just cameras?
Whatever you actually install. The campaigns are built around the systems you sell and the jobs you want, so if access control or monitoring is the more profitable line, that is what we lead with.
Is it worth advertising when there has not been a spike in crime?
Yes, and it is steadier than most installers expect. New homeowners, renovations, small business fit-outs and insurance requirements all generate demand with no incident behind it, and that work is less price-driven than panic buying.
How do you compete with cheap DIY kits?
By not competing with them. The funnel is built to attract people who want it done properly and to make the difference concrete: footage quality that identifies a face rather than a blur, correct placement, warranty, and someone to ring when it stops working.
Read the full FAQ → covering what it costs, whether you are locked in, and who owns your accounts and leads.
Next step
Twenty minutes, and a straight answer.
We will look at where your next customers should be coming from and what is standing in the way. If it is not worth doing, you will hear that instead of a pitch.