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Decking company
Landing page with one job: booking free site visits.
The work
Real accounts. Real numbers.
Screenshots pulled straight out of the ad accounts, and the sites they point at. Company names are hidden because our clients stay confidential, and the numbers are untouched.
Results
The numbers do the talking.
Meta Ads
204 leads at $13.53 a lead.
Google Ads
82 leads at A$64.87 each.
Google Ads
50 leads at A$41.29 each.
Google Ads
27 leads at A$31.02 each.
Straight from the ad accounts, not a slide deck. Different businesses, different markets, different months. On our first call we will screen-share the accounts these came from and show you what the same system could look like for your business.
Why the range
Why one lead costs $13 and another costs $64.
Worth understanding before you compare quotes, because anyone promising you a single cost-per-lead figure without asking about your business is guessing.
Platform
Meta interrupts people who were not looking yet, so leads are cheaper and need faster, sharper follow-up. Google catches active searchers, so it costs more per lead and closes better.
Competition
A trade with ten competitors bidding in a capital city pays more per click than the same trade in a regional market. Same ad, different auction.
Job value
A $64 lead on a $30,000 job is a bargain. A $13 lead on a $200 callout might not be. Which is why the number that actually matters is cost per booked job.
Recent builds
Sites built to turn a visit into an enquiry.
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Plumbing company
A 24/7 emergency site built to own its city's searches.
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Roofing company
A quote-ready website for a roofing and carpentry crew.
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Painting company
Website and quote funnel for a coastal painting crew.
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Water tank company
Supply-and-install site for a rainwater tank specialist.
Drag or scroll sideways to see more. Company names hidden, our clients stay confidential.
On confidentiality
Why there are no client names on this page.
You have seen the other version of this page: a wall of five-star quotes from stock-photo people with no trade and no suburb. It is trivial to fabricate, everyone knows it, and it persuades nobody.
We take the opposite approach. Our clients' names, numbers and campaigns stay private, so what we show you is the raw account data with the identifying details removed. That protects them, and it would protect you: we would not publish your figures or put your business in a case study without asking first.
The trade-off is that this page is shorter and less flattering than it could be. What you get instead is verifiable. Ask on a call and we will screen-share the accounts behind every number above, and where a client has agreed in advance to act as a reference, we will connect you directly.
Next step
Want to see what this looks like for your business?
Twenty minutes. We will look at where your next customers should be coming from and what is standing in the way, and give you a straight read on whether it is worth doing.